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About
About Marco Pretorius | Chartered Accountant (South Africa), Ex-PwC
Fractional CFO for founder-led companies, including owners preparing to sell. AI automation for service businesses. One practitioner, two service lines, evidence-led delivery.
My Background
I'm a Chartered Accountant (South Africa) with Big 4 experience at PwC, where I worked across audit, financial reporting, and advisory for businesses ranging from seed-stage startups to multinational corporations.
Through Workflow Intelligence, I run two focused service lines: Fractional CFO for founder-led US companies that have outgrown a bookkeeper, and AI automation consulting for service businesses in the US and South Africa. Both are built on the same principle: better systems create better outcomes.
My Mission
After years in Big 4 audit, I saw the same pattern: founder-led companies hit a ceiling because their financial infrastructure and operational systems could not keep up with the pace of the business. The CFO hire was too expensive. The tools were disconnected. Manual processes consumed hours that should have gone to strategy.
Workflow Intelligence exists to close that gap. I give growing companies the same caliber of financial leadership and operational systems that well-funded enterprises take for granted, at a fraction of the cost and with automation built in from day one.
What I Bring
Chartered Accountant (South Africa) + PwC Training
Chartered Accountant (South Africa) with Big 4 methodology. Financial reporting, audit readiness, and compliance built into every engagement.
CFO-Grade Financial Leadership
Board-ready reporting, rolling forecasts, capital raise readiness, and investor materials. Strategic, not just operational.
AI and Automation Engineering
Custom AI agents, CRM automation, reporting pipelines, and workflow systems designed around a measured baseline.
US + South Africa
Serving founder-led companies that have outgrown a bookkeeper, and SA/US service businesses. Remote-first delivery with structured weekly cadence.
Let's Work Together
I believe every business deserves access to the tools and expertise needed to grow. Whether you're just starting out or looking to scale, I'm here to help you succeed.
FAQ
About FAQs
What types of businesses do you work with?
I work with founder-led and owner-led businesses, across services, e-commerce and other industries, that need stronger finance and execution systems.
Do you work remotely or on-site?
Most work is remote and structured around clear weekly operating cadence. Select on-site sessions are possible where useful.
Can engagements combine strategy, CFO, and automation?
Yes. Most engagements combine strategic planning with practical execution across reporting, process, and automation.
What is the first step to get started?
The first step is a discovery call to identify your bottlenecks, define priorities, and confirm the right engagement model.